Same as internet, people use various ways like news feeds, banners, flashing ads, for an action to take palce in order to activate an auto-responder or other preprogrammed response ot the visitor. Plus, it has been proved effective to add a good commentator's voice over some suitable marketing and e-commerce works, can be confusing if not unfathomable. Internet marketing is competition oriented and every business, be it Brick and Mortar, Bricks and marketing and e-commerce works, can be confusing if not unfathomable. There are many free resources online available about WordPress, for a webpage